We use the power of insights to help brands thrive, along the 4C:
Supporting our clients' marketing strategy and decisions by understanding their current brand position, brand health and exploring future opportunities.
By conducting research based on digital research solutions, social media footprint and conversation analyses, we provide data-driven strategies reflecting consumer needs, opinions, and preferences.
Combining various research methods, our brands gain smart and valuable insights improving their products and services, developing new marketing strategies, and enhancing their relationship with consumers.
Our competencies include:
Data-based identification of the main character of the target group, segmentation of the target group followed by an in-depth analysis based on social media interactions and comments users. Description of segments and target audience include demographics, interest, lifestyle, preferred contents, tone of voice, messages, consumption and shopping habits, brand preferences, media consumption habits, influencer preferences, digital, green, cultural, IT or any other specific interest with a social media footprint.
As much as we believe in seed creativity, involving marketing & branding resources as early in the process as possible, another crucial area for our brands to succeed is the guardianship of its communicational resources. Setting up touchpoint ecosystems, campaign roadmaps, comms & marketing KPIs, as well as improving briefing processes and agency - client relationships is also a large part of our competencies.
Understanding the business context of building materials for Wienerberger and its product brands Porotherm, Tondach & Semmelrock
Exploring the changing media landscape and how to thrive as a legacy tv brand for RTL Hungary
Supporting Hungarian Rossmann to regain competitiveness via an internal and external audit and repositioning strategy
Defining the food retail landscape along the 4C for the Spar / Interspar universe
Positioning Billingo as a fintech solution of SMEs
Positioning eMAG & Extreme Digital and managing its transition strategy
Kickstarting MindWell, a pediatric psychology center with a full brand positioning based on workshops with the founder and key stakeholders - planning its identity, name, tone of voice, purpose, messages, and channels used for communication
Helping Mogyi, the region’s leading snack brand understand its market & consumer context and navigate regional brand repositioning
Exploring the financial decision making and help-seeking mechanisms of the Hungarian population, presenting the typical financial dilemmas, difficulties and misconceptions for the development of the Financial Navigator service of the National Bank of Hungary
Assisting the European Climate Foundation by identifying key narratives and voices surrounding renewable community energy projects in EU member states, the UK, Norway and Switzerland
Helping Nosalty improve their UX and UI by discovering user drivers and needs when it comes to using recipe sites and searching gastro content
Understanding the Hungarian ‘baking universe’ and its members, delving into the lifestyles and baking habits of different homecooks relevant to Nagyi titka
Identifying key local gas station-goers and everyday drivers in the countryside for M.Petrol
Exploring the needs and interetsts of the early adopter and highly digitized Digital Champions and their various segments for Yettel
Developing and managing a “Future Consumer” Innovation workshop for Heineken
Supporting a grocery delivery startup in reaching a go-to-market strategy
Supporting the Telenor Yettel transition with a new brand universe and its strategy of implementation
Optimizing marketing resources for Ideal Body (ex Turbó Diéta) and supporting its marketing roadmap
I'm a strategic consultant specialized on brand positioning and promise making. In the past I had the chance to work at leading international networks as DDB and TBWA, as well as gain experience as Head of Strategy at one of the leading independent Hungarian agencies. With over 20 brand strategy projects I helped develop value propositions, brand and rebrand strategies as well as communication and content plans. I love learning and am always up for new perspectives, which is why I enjoy taking courses.
Recently I completed Service Design and Innovation strategy with IDEO and Digital Transformations with Hyperisland, as well as Media Bootcamp at Cannes Lions. I'm also very interested in cultural research, completed a course in Semiotics and work closely together with the social data based startup Datalyze, with whom we have managed to take part at the 2022 Cannes Festival of Creativity with an Innovative Startup grant.
A sociologist with 10 years of research and 4 years of management experience, skilled in market and public opinion research and data analysis, and open-minded in terms of methodology. His professional focus is mainly on combining digital research methods with traditional data collection. Previously, as a product and then operations manager at DATALYZE, he supported brands and agencies with data-driven research and consultancy.
Junior Strategic Planner
My main responsibility as a planner is to support projects by carrying out background research and analysis, from understanding the market and the category to analysing consumer behaviour and trends. The resulting insights help me develop the communication strategy that brings the brand to life.
The projects that bring me the most joy are those that come from the cultural and/or non-profit sector and aim for kickstarting a new brand or rebranding an existing product or company. Completing Sweathead’s Strategy Summer Camp, BrandX with Meet and participating in the international final of Cannes Young Lions in 2023 helped me broaden my horizons and deepen my understanding of the professional background of strategic planning and branding.